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To start with, one has to give the whole lot of brownie points to Riteish Deshmukh, for reasons more than one. Firstly, it was on his own efforts that he came out of his father's political shadow. Secondly, in a very short time, he made his mark in Bollywood. Testimonials to this stand firm in the form of his remarkably performances in films like Aladin, Apna Sapna Money Money Money, Housefull etc... Riteish Deshmukh has now taken a leap into the world of brand endorsements. The actor will now be seen as the brand ambassador of Videocon Mobiles. Talking about the association, the actor tweeted, "Yes its the first brand i am endorsing. Debut n 'pet mein gud-gud' at the same time."Source = http://www.bollywoodhungama.com/news/2010/10/20/14810/index.html
